Not that I'm disappointed by the concept of having zero-tolerance attitude towards assholes, but by Bob Sutton's book on it: The No Asshole Rule: Building a Civilised Workplace and Surviving One That Isn't. The back cover promised hilarious examples in a funny, defiant little book. An enjoyable review by Guy Kawasaki and lots of good ratings in Amazon also made it look like a good read. And I have this dear friend working at Jerk Avenue, and I sort of hoped getting something for her. But the book, aside from making me take a little time to reflect a bit about my own episodes as an asshole , was just boring.
Maybe the problem is that before the first page I was already in agreement with the author, and I did not need the additional 170 pages. Or that I'm lucky enough of not having had to deal with assholes at work in quite a while. Or that I'm not involved in hiring any team. Or that I'm not a certified asshole.
Bob Sutton has done a very nice service making explicit the No Asshole Rule  and bringing focus to it. But I just did not need that many asshole stories and that much evidence about its virtues.
 A surprising book in improving my self asshole-ness awareness was Leadership and Self-deception: Getting Out of the Box (link for IBMers). I'm pasting a comment I made on Roo Reynolds blog, who said about it, "it made me think about the nature of selfishness. Not every book does that":
Your minimalist recommendation has made me read Leadership and Self-Deception: Getting Out of the Box . Thanks for that. I liked the storytelling approach, and, as "advertised" by you, it is really making me think. A lot. All this writing about my asshole-ness may convey the impression that I'm a jerk. My mum and I think that I'm quite nice. But the asshole path is always there...
My 2c for anyone else feeling tempted by the book: it is a book for anyone dealing with humans, no matter if the leadership stuff has any appeal to you.
 If you want the No Asshole Rule enforced, you can vote for Kellypuffs if you ever find that she is running for some election.